The challenge: a great business with no digital presence.
When Roofriendly first came to us, they were entirely dependent on traditional channels — canvassing, leaflets, and referrals. They were a respected local business with a strong installation team, but they had zero digital infrastructure: no paid ads, no CRM, no follow-up system.
Their traditional channels were starting to thin. They knew they needed to change, but they didn't know where to start — and they were understandably nervous about committing budget to something they'd never done before.
What we built.
We started from scratch. Over the first few months, we designed and launched their entire digital growth infrastructure:
- Google Search campaigns targeting homeowners actively researching window, door, and roofline installations in Lincolnshire
- Meta advertising targeting local homeowners by property type, location, and home improvement interest
- Landing pages designed to convert — not just look good — with clear calls to action and social proof
- A full CRM setup connecting enquiries to a structured sales pipeline
- Automated follow-up sequences so no lead went cold without multiple touchpoints
- Monthly reporting with full revenue attribution so they could see exactly what was working
The result.
Within months, Roofriendly were generating more leads digitally than canvassing ever produced — at a lower cost per job. Over six years of ongoing partnership, the numbers compounded: a 7,080% return on ad spend and millions in additional tracked revenue that they can directly attribute to the system we built together.
The business didn't just get more leads. It became a different kind of business — one that understands where its revenue comes from, and can predict and plan for growth rather than hoping for a good season.