The challenge: decades of success, now a dependency on channels that were fading.
Strata had been trading for over 40 years. Strong local reputation. Loyal customer base. A team that knew their products inside out. But their lead generation was entirely built on traditional channels — referrals, repeat customers, and showroom footfall — and those channels were quietly becoming less reliable.
They'd never properly digitised their lead flow. There was no CRM. No automated follow-up. No digital advertising. When a lead came in, it was tracked on paper or in someone's head. The business was well-established, but it was flying blind on where its revenue was actually coming from.
What we built.
- An AI chat system on their website, handling enquiries 24/7 and booking survey appointments automatically
- A full CRM implementation with every existing lead migrated and a clear pipeline for their sales team
- Digital campaigns across Google and Meta, covering all product lines — windows, doors, conservatories, and roofline
- Automated follow-up sequences that kept every lead warm without relying on the team's memory
- Monthly reporting with clear attribution — for the first time, they could see exactly where each job came from
The result.
Over the first 12 months, Strata achieved 15% Sales Growth Year 1. More importantly, they now have a system. They can predict, plan, and scale — not just hope for a good season.
A business that had traded on reputation for 40 years now has the digital infrastructure to compound that reputation into predictable growth for the next 40.